Mind Mapping
The mind maps below consist of three areas of focus which are geography, culture, and traditions. While working on the mind maps there was a lot of back and forth between articles and images. I tried to write down keywords and find what connected certain things. During this process, I realized the concepts were connected and some things carried from one concept to the other.
Sketching Process
Once done with mind mapping I basically looked at the more obvious ideas and started sketching. Although I had researched I felt like my mind maps lacked information. I did more research while sketching and looked for inspiration which helped better my ideas. At first, I was being literal with my sketches and the additional research helped with looking beyond.
The sketches below are the chosen ones from each concept.
Geography
Culture
Traditions
Vision Boards
Culture
The Kyoto brand is known for its boldness, modernization, and being urban. To communicate that to the public bold colors were chosen. The chosen colors will be overlayed on top of images of the city to add a graphic element. These elements combined will give that artistic flair Kyoto is known for. The brand targets travelers who are into fun and luxurious cultural experiences.
Geography
For the geography vision board, the brand is going for a whole minimal inviting feel. The brand Is meant to express tranquility, minimalism, and have a sense of old Japan. To portray that within the brand, images of Kyoto's scenery will be in black and white. Black and white pictures give a sense of time. “Because the oldest photographs are in black and white, we have come to associate black and white photographs with the sense of a moment in time captured and given a timeless quality.” (Roper, 2013). Kyoto’s target audience is travelers who want to enjoy a peaceful trip with beautiful scenery.
Traditions
The brand vision board for traditions is supposed to represent inner peace. Kyoto is known for its shrines and zen gardens. Ink patterns and watercolor textures will be used to bring in the art side of Kyoto's traditions. Also, because the logo is abstract the watercolor and ink texture will help bring it all together. Pale hues of blues will also be used to evoke composure. This brand is targeted toward travelers who want to find enlightenment and want to be one with peace.
